Cindy and Ray Herrmann like challenges – a long hike, a long drive, cooking a new dish, trying a new wine – and doing their creative best for their clients.
Cindy studied survey design and quantitative analysis with Dr. Edward Deming at the NYU Stern School where she received her MBA. She learned minimalist Swiss graphics while working on her B.S. in mathematics. Ray studied photography with Arthur Freed and Charles Harbut at Pratt Institute where he received his B. Architecture. We’ve got good roots. We like to work to the highest standards – and cherish clients who push us there.
We started our ad agency in 1995 when we moved upstate after the birth of our son – they have grown up together.
You can learn more about Cindy on LinkedIn; Ray is more private. Ray has shot pictures for many Fortune 500 companies, including Mobil Oil, Merrill Lynch and IBM. He does amazing things with light, and is particularly good on location. Back at the office, he does magic in Photoshop.
Before Mogul, Cindy worked on Wall Street designing global trading systems and trading products for Merrill Lynch, Standard & Poor’s, First Albany.
Points of Differentiation
- Great Story Makers
We will interview and photograph / video your best clients about why they like working for you. It is powerful stuff that makes your business or non-profit come alive. They can be used as a PDF in a sales pitch, on your web site, in emails, on your YouTube channel, on Facebook, in presentations, on SlideShare – versatile, powerful stuff.
- Long term Clients
We tend to work with our clients for years, working as an outsourced marketing department. We like that. We like our clients, and like making them successful.
- Specialize in B2B – Business to Business – and Non-Profits
We are especially good with companies selling to designers – because of the quality of our design and photography. We make non-profits come alive with case studies on people they serve and their exceptional staff.
For example, we have helped Policy Research Associates migrate eighteen web sites to the cloud, set them up with Google Analytics, worked with a federal audit of Section 508 disability compliance (we got a 95!), and redesigned the user interface and data base back-end for a Social Security reporting system. We also promote a renowned pianist and record label.“Cindy is great to work with… always very responsive, full of good ideas and willing to branch out into new areas. She helped us forge ahead into social media and expand our digital presence. Our staff loves working with her and we collaborate on many different projects with her and her team.” -Michael Foley, Policy Research Associates
- BNI Crossroads Connections chapter (yes, we designed the logo and the web site)
- Google agency partner
- Accredited Constant Contact Business Partner. Sign up here, or have us guide you.
- Capital Area Technology Association, Cindy Herrmann, former board member
- New Lebanon Planning Board Former Chairman, Ray Herrmann
- Albany Chapter of the Autism Society of America, media contact, Cindy Herrmann
Certifications, Cindy Herrmann