A client of ours wants to improve how they appear in organic search, and asked us to do some research for them on the title tag that they could share with their staff.
Sites for Evaluating Titles
Cadence SEO is free and no account necessary to generate the evaluation of the page titles.
Page title for the home page is good. The ‘generate preview’ tool was used.
On the other hand, you could make the URLs more SEO Friendly, like the webpage for Basswood to be like “berkshireproducts.com/basswood”.
Good Page title for the Big Leaf Maple Burl webpage.
For every webpage in the website, H1 headings should be included to help indicate the important topics of each of the pages to search engines. What I think is that H1 headings should bring attraction to other people, and alert them what to expect on the page.
Good Page title for the directions page.
SEO Toolbox is not free but there’s a 7-day trial for new members. After the trial, it costs $49.95/month. It also has a site audit.
These are issues for webpage for Basswood.
So far there are some issues to fix. It will be best to make the html a little smaller so the loading times can be quicker. One suggestion is to optimize the image size.
I think that Cadence SEO is better because it is free no matter if you have an account or not. I also think it’s a little quicker to read and not waste as much time with SEO Toolbox telling you what issues need to be fixed.
If you want to have new visitors, the title tag, including the page title itself, needs to be convincing, so that the content satisfies the visitor’s intent. There’s also a misconception with title tags and H1 tags. The copy of both different tags tends to look the same, but the difference is that they serve different on-page SEO purposes.
Title tags can contain up to approximately 60 characters, but they won’t all take up the same amount of space. For example, there is a pixel size difference between the letter I and the letter W. Whenever possible, avoid making a title tag that’s 600 pixels, so make it smaller than that.
If you want to make your page title perfect, it should be up to about 30 characters long, but not too long. No longer than 60 characters. Long enough to attract other people. The title also shouldn’t be too wordy as I would say and what the English professors would say.
What you should do to optimize your page title and meta description is, make a great impression, do something to make your site easier to find, expand your reach, and improve your Click Through Rate (CTR). One other advisable thing is that you shouldn’t use numbers or symbols in your title tag. I hope you didn’t do that.
According to Joshua Hardwick, the head of ahrefs.com, title tags are important because they’re “typically the first thing a potential visitor will take notice of when performing a search.”  People also trust brands. For example, if someone is working in an industry, the person has to display their brand name in their title tag.
According to Kelly Lyons, a blog member of semrush.com, title tags are important because they’re “a confirmed ranking factor. Google uses your title tag to get an idea of what’s on your page and how relevant your content is to the user’s search query.” 
Ahrefs.com checks title tags by advocating “targeting topics over keywords.”  Hardwick says that the reason they advocate targeting topics over keywords “most pages don’t just rank for their “head” keyword, they also rank for lots of other related terms and variations (i.e., long-tail keywords).” 
Semrush.com checks title tags by identifying the page titles and meta descriptions a certain title tag already has. They also help the person fix title tags with mistakes like “missing <title> elements,”  and removing “Repetitive or Boilerplate Text.”