Stories make a complex product or service make sense, and animations are a great vehicle for telling your story. Animations can be used on your web site, mailed on a CD or DVD, and linked to in an email, tweet, Facebook [...]
Stories make a complex product or service make sense, and animations are a great vehicle for telling your story.
Animations can be used on your web site, mailed on a CD or DVD, and linked to in an email, tweet, Facebook page or on LinkedIn. So you can use them in many different ways to get more mileage out of your investment.
Interactive ads also tell a story and are more engaging and memorable than static or print ads.
Why bother?
When you tell people about what you do, they tend to zone out, eyes glazing over. It is just too abstract! But then when you start telling them a story about how you helped someone and made a big difference, they lean forward, listen carefully and become engaged. The magic of story!
A Story
Barbara Bird and Brad Morrison use simulation to make ambulatory healthcare facilities more efficient. Kind of makes your brain hurt just reading it. But their work saves these facilities lots of money. They wanted to be able to go to trade shows and showcase the story of what they had done for the Northern Adirondack Planned Parenthood. They were so proud of their work, they wanted to submit it in national competitions, and send CDs about it to prospects.
They told us their story and gave us one picture of the group that worked on the project. From that we developed an animation that works on a CD, on the web, at trade shows, and whether they are there or not. They have shown it hundreds times with great results.
An Ad Story
Berkshire Products has advertised in print publications read by wood workers for some time. They were offered a low cost trial of an online ad, and it has made a huge difference. They get far more click throughs to their web site than they get from print ads, and people “get” what they do better because the ad has a number of images that clearly show what differentiates this lumber yard.