The Albany-Colonie Regional Chamber of Commerce started a podcast series in 2008, and Cindy Herrmann was invited to be their first guest, talking about market research. Since then, she has been invited back for two other talks.
The Importance of Market Research
In the second episode of the Albany Chamber's entrepreneurial series, Mogul Marketing's Cindy Herrmann talks about how to conduct market research and why this is a critical step before launching a new business.