The Mogul Process

1. We (you and a Mogul partner) review your marketing plan.

Make us understand your target market(s). We may want to refine your definition a bit, because the more specific, the better we can focus our efforts where they will get the best results.
Who is your competition? What is the media saying about them? What are their strengths and weaknesses?
How have you / do you want to position / differentiate your product?
Explain current advertising and public relations efforts. What seems to work and what does not? Why?
Review existing collateral material. Do you like it? Does it work? Maybe you need one presentation for internal use, and another one for clients.
If it makes sense, we also review current distribution and merchandising efforts, looking for opportunities for improving efficiency.

2. We conduct market research to determine how your target market likes to buy, and what has been successful for other companies selling to the same market.

Maybe social media makes sense, maybe not. Maybe interactive ads whose links improve your search position. Maybe ads on Google. Maybe just a terrific web site and a couple case studies. We don't have a "cookie cutter" approach. We want to do what is best for each client.

3. We draw up a prioritized list of marketing activities / material that make sense for reaching your target market and sales goals.

We interview whomever is appropriate for ideas, information.

4. We block out what is needed in a design document.

For a web site, CD or video, this will block out the general structure / storyboard.
For a press kit, it would describe press pieces and planned photos and graphics.
If we are assisting with strategy or for simple outsourced projects, this may not be needed. We just want to make sure that we are on the same wavelength as the project progresses.

5. MM develops the content:

Photographs, design, copy, photo manipulation, illustration, whatever is needed.

6. You review a draft of what we've written, a comp of a couple different design treatments, select shots.

We will do this step a few times, until you are happy. We may do this in person, or via e-mail or a web site.

7. Once you approve a comp, MM will continue to guide the production process to ensure that everything goes smoothly.

We will work with the printer, the press, the ISP, the CD duplicator - whatever is needed - until you have what you want.

Everything we do is aimed at growing your business. We make you look good with great material delivered on schedule with no budget surprises.